Key Activities:

  • I need visitors to our content to immediately take a "buy" action.
  • I need visitors to our content to agree to a sales meeting.
  • I need visitors to our content to remember our brand.
  • I need visitors to our content to understand the value of the products and services offered.
  • I need existing customers to understand about new products and services.

Problem:

  • My team doesn't have enough budget to make high quality content.
  • My team doesn't have the right resources to make high quality content.
  • My team doesn't have enough resources to make all the content it needs.
  • My team struggles with making engaging content at scale.
  • It is difficult for my team to get the necessary information from the subject matter experts.
  • Personalized content is more effective but it is expensive to create.
  • Interactive content is more effective but it is expensive to create.
  • I want to get more data on what interests users who are coming to my site.
  • I need to get more data to qualify leads we receive through the website.