Key Activities:
- •I need visitors to our content to immediately take a "buy" action.
- •I need visitors to our content to agree to a sales meeting.
- •I need visitors to our content to remember our brand.
- •I need visitors to our content to understand the value of the products and services offered.
- •I need existing customers to understand about new products and services.
Problem:
- •My team doesn't have enough budget to make high quality content.
- •My team doesn't have the right resources to make high quality content.
- •My team doesn't have enough resources to make all the content it needs.
- •My team struggles with making engaging content at scale.
- •It is difficult for my team to get the necessary information from the subject matter experts.
- •Personalized content is more effective but it is expensive to create.
- •Interactive content is more effective but it is expensive to create.
- •I want to get more data on what interests users who are coming to my site.
- •I need to get more data to qualify leads we receive through the website.